Andrea’s Buoyant
Rebranding
Illustrator | Photoshop
Project Goal:
The goal was to merge a sustainable concept with streetwear aesthetics, creating a brand identity that feels bold, expressive, and educational. Hand-drawn scribble patterns and marker style typography reinforce the brand’s connection to learning and creativity, while playful illustrations keep it approachable and engaging for the target audience—Gen Z and younger generations. The result is a visually dynamic and relatable identity that aligns with both environmental values and urban fashion culture.